Founded in 2013 by Paul Giencke & Marco Mattelig gm013 has grown to a 20 people strong diverse team creating award winning public spaces and nature experiences.
We built a bilingual website, that introduces the team and showcases over 50 projects.
In order to let their work speak for itself we created a minimalistic corporate design starting with a new logo.
After trying a few things to get away from the old, pretty generic logo we came up with the idea of stylizing the 'm' of the studio name as a mountain to reflect the often impressive and close to nature ambience of their work.
After finding the new logo we built a typographical system that is very minimalist but works throughout all of their communication from web to print. The color palette only consists of white and grey.
For some of the projects we had stunning pictures to show off the beauty of the places that gm013 created. For other ones there were only plans and visualizations. So one of our main tasks was to find a design that would look good either way.
We went with a magazine type layout with images layed out asymmetrical and some explanatory about the concept of the project.
Animations should be as minimalistic as the design. Hover animations reveal the informations needed on the home and about page. On the project pages fade and slide animations build up the magazine style layout.
